KRITI RAWAL
ROSE BY DARKS
Brand Developer & Chief Operations Officer
"The idea behind the making of Rose is to give customers a sensible luxury brand. All the current existing brands in the industry are either affordable but with very bad quality or great quality but ridiculously priced and the products that are moderately priced are specially made with an idea called planned obsolescence, meaning they purposefully make their products not good enough so that the life of the product decreases to the perfect amount keeping in check that it’s not too unreliable but not too reliable either, so that the customers can come back more frequently to increase the sales. With Rose, the idea was just the opposite. To provide customers with great quality at much lesser prices according to industry standards. We have worked day and night on the designs & the fittings of the products to make them classy and as perfect as possible, so that you don’t feel the need to have more & more styles in your wardrobe. That is why we call ourselves 'The Ideal Classic'. As much as this sounds like a bad business idea, the world we live in is getting smarter and it is about time to step into a smarter direction with the world." - Vipul Dhankher, aka “Vilen”
CONCEPT
Each and every product at Rose is constructed using the finest materials available in the market. We believe in providing the highest quality at honest prices.
Other traditional high fashion brands that use such premium quality materials, charge much much higher because there are countless middle men involved, then there are big marketing budgets thrown around & finally they are sold at expensive up street locations for all which the brand has to compensate from the price of the products. While we don't have to compensate for any of this, the prices of our products are as low as they can be. We at Rose believe that the customers should only pay for what they are actually getting and not what other luxury brands make them believe they are getting.
We are not just trying to make you feel rich. We are trying to give you the complete worth for what you pay.
THE BLACK ROSE COLLECTION
Rose by Darks's The Black Rose collection takes you to its realm of grandeur.
A timeless range that has been popular since the dawn of time and will always be in style.
Our mission is to produce premium quality clothing for contemporary men who want excellence in all they do, including their clothing with quality that transcend beyond designs.
