TORANI

Assistant Designer

I was a part of the Torani Team only for 15 days during the making and the shoot of the project 'SINDHDI'

SINDHDI CONCEPT

'Sindhdi' is a romantic ode to my childhood spent in Bhopal in a typical Sindhi home. Amongst other things, it's about finding the beauty in the everyday life of my Grandma - from feeding bajra to the pigeons to drying red chillies on the terrace, prepping floral garlands before any festive pooja to the dusky evenings spent in our little indoor garden.

Today, these memories stand as visual impressions in my mind, and my Grandma's ageless style remains synonymous with our brand's aesthetic. It is a constant inspiration for everything that we do.

- Karan Torani

Founder & Creative Director

SINDHDI SHOOT MOOD BOARDS